According to the latest Running Specialty Shop Retail Audit, Saucony captured the number one market share position for third quarter 2007 in the track, field and cross country footwear segment, boasting a 30.4% market share. According to the report, conducted by Sports Research Partnership, a joint venture of SGMA International and Sports Marketing Surveys, Saucony secured the highest unit share.

“Several years ago we decided we wanted to make a statement in the highly competitive cross-country footwear market and reach young runners,” said Tom Carleo, senior vice president of product for Saucony. “To gain significant share so quickly shows that our focus and commitment to the high school runner is right on target. We love that many young runners choose Saucony as their first experience in racing footwear. As participation in track and cross-country continue to grow, we intend to be there every step of the way, with innovative products that enhance this young runner’s experience,” added Carleo.

The retail audit rankings come at a time when Saucony continues to gain significant growth at the Run Specialty channel across all categories of performance running product. According to the September 2007 Running Specialty Shop Audit, Saucony’s share of market hit an all-time high, with a 13.6% year-to-date dollar share. This solidifies the brand’s third place position while continuing its upward trend. The brand’s closet competitors lost share or remained flat during the same period.