Saris Cycling Group named Steve Chapin its new director of marketing.  In the role, Chapin will lead the development and execution of strategic marketing initiatives for the Saris Rack and CycleOps Power brands.

 
Chapin comes to SCG with over 13 years of marketing experience.  Most recently he was director of client services for the Endurance Sports Group at GMR Marketing in New Berlin, WI where he managed the strategic planning and activation for brands like PowerBar, New Balance, and Famous Footwear.

  
“With Steve’s marketing expertise and focus, we know he can take our brands to the next level.  He is a cyclist and accomplished triathlete with valuable insights.  We are thrilled to have him join our team,” said SCG President Chris Fortune.

 

Saris Cycling Group, Inc. is located in Madison, WI. Saris Cycling Group is an industry leader, manufacturing Saris Car Racks, Saris Parking and Storage Solutions, CycleOps PowerTap, and CycleOps Trainers.  For more information, visit www.sariscyclinggroup.com.