Sanuk, a division of Deckers Outdoor Corporation, has produded “The Book of Sanuk” a visual tribute to the brand's bold beginnings, perpetually positive present and fun-filled future. A TV spot will run on the ESPN's World Of X Games.
From the beach to the boulevard and beyond, “The Book of Sanuk” gives viewers a uniquely entertaining look at what it truly means to live the Sanuk lifestyle. A collaboration between Curtis Birch and Stoopid Buddies Stoodios, “The Book of Sanuk” combines smile-inducing stop-motion animation, miniature set design, and live action to tell the story of where the Sanuk brand started to where it's headed. Watch the spot now at www.Sanuk.com/TheBook.
“At Sanuk, we pride ourselves on being authentic and unique in everything we do. In working with Graffy, Inc., we were able to identify a great opportunity with the ESPN to engage both our current and future customers via our fun-filled brand commercial,” said Sanuk Marketing Manager, Tommy Campagne.”
“We are excited about Sanuk's deal with ESPN's World of X Games,” says Robert Graff, CEO of Graffy, Inc. “In our opinion, there is no better place than surf programming with ESPN for Sanuk to support its core audience and to engage new fans. Surfing is a fundamental part of Sanuk's DNA and it's irreverent and fun approach will compliment the ASP shows. In addition, a full year of World of X Games content on ABC provides an authentic environment that aligns well with Sanuk's overall roaster of ambassadors.”
“Our goal in producing World of X Games is to offer a broader year-round platform for the X Games and the athletes,” said Tim Reed, X Games senior director, events & content. “The show will allow us to tell deeper stories about the personalities that are so important and relevant to our industry. We are proud to team with influential and respected organizations, brands and producers to bring more X Games content to our fans throughout the year.”
The first Men's ASP World Tour Surf Event will air on ABC this Saturday, March 22nd from 3:00 4:00 PM EST as a part of World of X Games. “The Book of Sanuk” will air twice during this window with a total of 22 spots running through December 27th. World of X Games will air a dedicated 1-hour show for each Men's ASP World Tour Surf Event with integration of the Women's World Tour where the events overlap.
