Delta Apparel, Inc. announced it opened a new retail store for its Salt Life brand in Jupiter, FL, marking the brand’s 12th retail location in the state and 21st overall.
Salt Life Jupiter is in the Harbourside Place shopping center.
“Surpassing twenty retail locations is a monumental accomplishment for the Salt Life brand. We’re incredibly excited to expand further with a new storefront in a community that aligns so well with our brand’s ethos,” said Jeff Stillwell, president, Salt Life. “From surfing to spearfishing to relaxing under the palms, Jupiter visitors and locals alike embody what it means to live the Salt Life, and we are looking forward to engaging with them in person.”
Salt Life opened new doors on coastlines in Texas and South Carolina. In spring 2022, it opened Salt Life Sarasota on St. Armands Circle and Salt Life Fort Lauderdale on Las Olas Boulevard. Salt Life Boca Raton opened this May in Mizner Park. Salt Life plans to open two retail locations in the coming months.
Robert W. Humphreys, Chairman and CEO of Delta Apparel, Inc., commented, “The Florida landscape and lifestyle provide endless inspiration for the Salt Life brand. We are thrilled to meet the continued high demand for Salt Life retail presence in the state.”
