Salomon reports that it will open an immersive storefront in New York City’s Flatiron District, with a July 1 soft opening, followed by a grand opening on July 8.
The company said the store opening “signals a targeted focus on expanding and integrating the brand’s performance offerings in key markets and creative hubs.”
The new storefront will be Salomon’s seventh North American location.
The NYC Flatiron store reportedly “marks a strategic effort to blend and grow Salomon’s Sportstyle and Performance lines within major creative centers.
North American GM and President Steve Doolan said in a media statement that, “now more than ever, creative, thoughtful and market-aligned retail experiences are driving consumer connection to the brand.
“Our community, from Annecy and Paris to New York City, expects the high standard of the Salomon experience and quality across all of our categories—from product to experiential—and we’re thrilled to continue this quest for innovation and greatness, welcoming more people into the Salomon lifestyle through performance, sportstyle and emerging categories,” commented Doolan.
With global stores in London, Barcelona, Seoul, Tokyo, Paris, and beyond, Solomon’s NYC Flatiron store is expected to bolster the brand’s global position.
Image courtesy Salomon/Amer Sports
