Salomon announced a new five-year partnership with Ironman, including becoming title partner of the Ironman World Championship race in Kona, Hawaii. The Amer Sports-owned brand replaces Hoka.

As an Ironman Premier Partner beginning in 2027 through 2031, Salomon will have exclusive rights across performance footwear, apparel and technical bags within the Ironman ecosystem, including at events. Athletes and fans will also have access to exclusive Salomon co-branded products at Ironman merchandise stores globally.

Salomon will become the title and presenting partner of select Ironman and Ironman 70.3 events, including Ironman 70.3 Oceanside, Memorial Hermann Ironman Texas North American Championship, Ironman 70.3 Chattanooga, Ironman Lanzarote, Ironman Lake Placid, RONMAN 70.3 Oregon, Ironman 70.3 Jones Beach, and The Ironman World Championship in Kona.Title sponsorships for some events will be shared with Athletic Brewing.

Also, at each Ironman and Ironman 70.3-owned event included in the partnership, Salomon will have naming rights to the run course, which will become the Salomon Run Course.

“Athletes no longer define themselves by one sport. They run on the road, compete in the mountains, take on triathlons, and continually seek new ways to challenge themselves,” said Guillaume Meyzenq, president, Salomon, in a statement. “Endurance has become a lifestyle. For Salomon, joining forces with Ironman is a natural step and an opportunity to bring our performance expertise to one of the world’s most committed endurance communities.”

Meyzenq added, “To become Title Partner of the Ironman World Championship triathlon in Hawai’i is both an honor and a responsibility. We are entering this partnership with humility, ambition and a long-term commitment. We want to contribute to its future while respecting everything that has made Kona iconic and create lasting value for the athletes and communities who make endurance sport what it is.”

“Ironman and Salomon are united in the belief that endurance sports unlock human potential,” said Scott DeRue, chief executive officer, The Ironman Group. “This partnership is rooted in a commitment to serve athletes and help them pursue ambitious goals. Salomon’s heritage, performance expertise, product innovation, and community-driven philosophy make the brand a natural partner for Ironman. We look forward to working together to enhance the athlete experience across our community.”

Image courtesy Salomon