Salomon appointed High Plains Outdoor Group to represent the brand’s Performance category in the south central United States.
High Plains Outdoor Group, led by Allen Bishop and Rob Morales and supported by Katie Roberts and Chris Covey, will manage the brand’s Performance category, which is inclusive of run and outdoor footwear, apparel, bags, and packs, across Texas, Arkansas, Oklahoma, Louisiana, Missouri, and Kansas.
“The team at High Plains is thrilled to be representing Salomon, ” said High Plains Outdoor Group Principal Agent Allen Bishop. “Partnering with such an iconic brand elevates our portfolio, enhances our relationships with the retailers that we currently service, and opens the door to new opportunities in multiple channels of distribution. There is an incredible amount of excitement and energy around Salomon right now, and we look forward to being part of that for a long time.”
John Meadows, Salomon’s U.S. Business sales director for the Performance category, shared, “We’re excited to welcome the High Plains Outdoor Group to Salomon. They have such a strong reputation and proven track record in the outdoor industry. Their ability to grow market share while elevating brand storytelling makes them a great addition for Salomon, and we’re confident they will significantly enhance how we serve our outdoor and run specialty partners.”
Image courtesy High Plains Outdoor Group
