Salomon has opened its first flagship store in Casa Salomon, in the heart of the Roma neighborhood in Mexico City.
Measuring 850 square feet, Casa Salomon is intended to “transcend the traditional store concept to become a community hub that connects running, culture, and urban exploration,” Salomon said in a media release.
The space includes product-testing stations, a showroom, and personal amenities for consumers, including a runner’s locker room and a cafe.
“Casa Salomon marks a key moment in the brand’s evolution in Latin America. This new hub combines our retail vision with Salomon’s first showroom in Mexico and will enable us to connect with local communities of creatives and runners,” said Katarina Cloidt, managing director of Salomon Latin America.
Image courtesy Salomon
