Salomon North America appointed Laura Stauth as SVP of Sales, effective March 9, 2026. She joins the brand from VF Corp.-owned Vans, where she most recently served as VP of Sales.
In her role at Vans, Stauth led the Americas wholesale strategy, “driving both growth and transformation across the marketplace.”
In her new role, Stauth will oversee Salomon’s North American softgoods sales organization, “with a focused mandate to strengthen and expand wholesale partnerships and deepen investments in specialty retail to accelerate the brand’s performance-led business across footwear, apparel, and accessories.”
Stauth joins Salomon as Aaron Sullivan, VP of Digital Experience and E-Commerce, and LeeAnn Fallon, VP of Retail for Salomon North America, both joined the Amer Sports-owned brand in July and September of 2025, respectively.
“Laura, Aaron and LeeAnn bring a powerful combination of strategic vision, operational excellence, and deep wholesale, retail, ecommerce and digital expertise,” said Steve Doolan, Salomon’s GM and president of the Americas. “As we continue to build momentum, their leadership will be instrumental in expanding our market presence, elevating our retail partnerships, and driving sustainable growth across all channels and product categories.”
Salomon noted that it is seeing “strong growth” across gravel and trail running, winter sports and sportstyle categories and seeks to “establish go-to-market alignment, premium distribution and increased collaboration with specialty retail partners” to support further growth.
“I am excited to join Salomon at this pivotal moment,” said Stauth. “Salomon’s commitment to innovation, performance and style connects deeply with my passion for connecting amazing product with consumers across the marketplace. I look forward to working alongside our community to build powerful partnerships that will continue to honor the brand’s heritage and supercharge its future ambition.”
Images courtesy Salomon/LinkedIn
