Safilo Group, the parent of Smith, has closed on its acquisition of the Spy+ and Serengeti eyewear brands from Bollé Brands for $24.6 million. Together, Spy+ and Serengeti reportedly generated sales of approximately $39 million in 2025. The acquisition was financed through the Italian eyewear company’s available financial resources.
The closing follows the signing of an initial purchase agreement on May 11.
The transaction, which covers selected Spy+ and Serengeti assets in Europe and 100 percent of the shares of two dedicated legal entities operating in the United States and Canada, “represents a further step in Safilo’s strategy focused on the selective acquisition of brands capable of strengthening the Group’s positioning in attractive and high-growth segments, enhancing its portfolio of home brands, which includes Smith, Carrera, Polaroid and Blenders,” according to Safilo.
Angelo Trocchia, chief executive officer of Safilo Group, commented, “The closing of this acquisition marks another important step in the execution of our strategy. SPY+ and Serengeti are highly complementary to our existing portfolio and fully aligned with our strategic focus on sport and high-quality eyewear.
“SPY+ is an authentic and well‑established US brand which strengthens our presence in the sport and outdoor channel alongside Smith and Blenders, supporting a more effective multi-brand positioning across different price points.
“Serengeti, with its long-standing heritage and best-in-class mineral lens technology, represents a key opportunity for Safilo in the premium and high-end segment, enhancing our ability to serve the upper end of the market and expanding our presence in high-quality, performance-driven eyewear.
“We expect to unlock both top-line and cost synergies by leveraging our supply chain, global distribution network and D2C capabilities, driving growth and improving operating efficiency over time.”
Safilo’s other owned brands include Privé Revaux and Seventh Street. The company manufacturers eyewear under the licenses Boss, Carolina Herrera, Dsquared2, Etro, Fossil, Hugp, Isabel Marant, Juicy Couture, Kate Spade New York, Kurt Geiger, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, Ports, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans, Under Armour and Victoria Beckham. It also owns the perpetual license Eyewear by David Beckham.
Image courtesy Spy+
