Safe Pro Group, Inc., a developer of AI-enabled defense and security solutions, announced that its ballistic protective products unit, Safe-Pro USA (SPUSA), has appointed Michael Wratten as VP of Marketing and Sales.
Wratten brings over two decades of strategic leadership, product innovation and operational excellence in the defense and protective equipment industry to the role. The company stated in a media release that he “has founded multiple entities focused on protective solutions, driven product strategy and design, negotiated key contracts, and fostered long-term partnerships across military, law enforcement, and commercial markets.”
His experience includes founding Shellback Tactical, a protective products company serving law enforcement, which was acquired by U.S. Patriot; serving as vice president and VP of Strategy, Business, and Product Development at Chase Tactical; and serving as VP at U.S. Armor. Wratten has also advised and served as a consultant on strategy and product design for Spartan Armor and Prevail. For 20 years, he also served as an officer with the Los Angeles and West Covina police departments.
At Safe-Pro USA, Wratten will “lead strategic growth initiatives, oversee brand and market expansion, and apply growth strategies across tactical, ballistic and EOD product lines.”
“As we continue our mission to develop innovative ballistic protection solutions that can help our military, law enforcement and public safety personnel meet the ever-evolving threats, Michael’s unique combination of industry leadership, on-the-street experience and entrepreneurial spirit makes him an ideal fit for Safe Pro,” said Chairman and CEO of the Safe Pro Group Dan Erdberg.
In response to increased customer activity and recent orders for ballistic plates and protective gear, Safe-Pro USA is currently implementing multiple long-term growth initiatives, including expanding its Ballistic product portfolio, ISO 9001 business and manufacturing process improvements, increasing marketing, and new e-commerce sales capabilities.
Commenting on his appointment, Wratten added, “I am grateful for the opportunity to join the Safe-Pro USA team at time when innovation in American-made ballistic protection is urgently needed. Safe-Pro USA’s long history and proven expertise in the development of advanced armor composites create a solid foundation for the future, and that is why I am so excited to support its further growth into the large defense and law enforcement markets.”
Safe-Pro USA, a HUBZone-certified small business, specializes in the manufacture of bullet and blast-resistant protection equipment used by domestic and international customers in the military, law enforcement and humanitarian/peacekeeping markets. It has over 30 years of combined experience in the U.S. defense industry with expertise in the design, engineering and manufacture of advanced armor composites.
Safe-Pro USA offers a full array of bullet and blast-resistant personal protection equipment, including Explosive Ordnance Disposal Systems, demining aprons and bomb blankets, body armor, and ballistic plates.
Image courtesy Safe-Pro USA
