RYU Apparel Inc., creators of urban athletic apparel, has officially launched its new RYU.com website.
RYU – which stands for Respect Your Universe – is a Vancouver-based urban athletics and accessories brand with nine experiential retail stores, fully operational in Canada and the United States.
The new website expands on the RYU philosophy of putting the human at the center of all experiences. The new RYU.com provides a greater visual representation of products, allowing the visitor to clearly identify the features and benefits before being led through an improved and streamlined checkout process.
This is one of the many steps RYU is taking towards a much stronger digital play in 2019. The improved intelligence and behavioral flows allows for site optimization and personalization.
Built on the Magento e-commerce platform and hosted on Amazon Web Services, this best in class experience will ensure stability and feature rich scalability for the foreseeable future.
“By upgrading our online experience, we made a major step forward for our Company. We are now able to offer to our digital members the same inclusive experience that lives in our brick-and-mortar locations” said Marcello Leone, CEO of RYU. “This exciting new development continues to lay the foundations for the future digital growth of the company on a global scale.”