Tenōre, the active lifestyle brand founded by Pat Tenore, one of the original co-founders of RVCA, has opened his first flagship store on Kalākaua Avenue in Waikiki, Honolulu.
The new 12,000-square-foot, two-level store in the Waikiki Shopping Plaza blends retail with immersive experiences. The first floor serves as a retail space, showcasing the latest Tenōre collection/collaborations, alongside rotating art exhibitions. The second floor serves as a flexible studio for wellness classes, athlete workshops, community events, and live music performances.
“We are excited to bring the Tenōre ethos to life here in Waikiki,” said Tenore. “As we expand Tenōre’s presence, it felt natural to dedicate a space to the people we design and curate for; a place that’s more than just a store to shop. It’s where the community can come together regularly to connect and experience culture, wellness and creativity first-hand. That’s what the Highest of the Ordinary is all about — elevating above what is considered standard.”
As part of the store’s ongoing activation program, Tenōre will offer instruction across multiple disciplines in partnership with instructors, including Carlos Tangaro of Nito Boxing, a well-respected trainer on the island, and the Ruotolo Brothers, regarded as two of the best Jiu-Jitsu instructors, Brian Mackenzie, an elite instructor recognized for his expertise in stress management and breath control, and Kai Sallas, a world-champion longboarder who will lead group and private surf sessions.
The store will also host community-focused initiatives, including beach clean-ups, to engage with and support the environment in Hawaii. Twice per month, 5K runs are planned to start from the new store and loop through Honolulu in partnership with streetwear brand and community organization Homerun.
Following the 15-year success of the RVCA flagship on Haight and Ashbury in San Francisco, CA, the Waikiki store brings the same vision to Hawaii, putting the local community at the forefront while combining retail with wellness, culture and community experiences.
Images courtesy Tenōre
