Russell Corporation will create an integrated Russell/Spalding Team Sports Group that is expected to be one of the largest integrated uniform and equipment providers in the team sports industry. The integration will include consolidating sales, marketing and customer service for four brands including: Russell Athletic, the largest uniform manufacturer in team sports; Spalding, a leader in the inflatable market and the number one basketball equipment manufacturer in the world; Dudley, a leading brand in softball; and Bike Athletic, a leader in the athletic protection market.
“The integration into one group is part of our long-range strategy of becoming a total solutions provider to the team sports marketplace,” said Calvin Johnston, CEO of Russell Athletic. “By offering our four great brands, world-class service and consolidated programs, we will be better able to meet the unique needs of the team dealer channel.”
“This new organization will be able to provide comprehensive equipment and apparel solutions for team dealers across the country and, we believe, allow us to leverage our brands and our products,” added Scott Creelman, CEO of Spalding. “We will be offering dealers a single point of contact for these great brands, each with strong team sports heritage.”
The new structure of the Russell/Spalding Team Sports Group will provide dealers with a one-stop solution for purchasing uniforms performance apparel, balls, equipment and protective gear as well as the highest customer service. The new group will outfit athletes at all levels of play from professional & college teams to local recreational leagues.
