Rumpl is expanding its global presence, announcing a new exclusive distribution partnership with Head Goods Co. for Australia and New Zealand. The announcement follows the executive leadership appointment of James Atkin as vice president of global brand and the addition of outdoor industry veteran Phyllis Grove to the company’s board of directors.
“Trail Head’s get-it-done attitude, focus on strategy, brand building, and retail partnership made them the ideal choice to carry Rumpl forward in this region,” said Josh Simpson, general manager at Rumpl. “We’re excited to grow the Rumpl community across Australia and New Zealand.
Founded in Fremantle, Western Australia, Trail Head Goods Co. partners with global outdoor-lifestyle brands to drive wholesale growth across the ANZ market. Trail Head will manage wholesale, e-commerce, and brand development for Rumpl in the region. Atkin will lead Rumpl’s brand strategy, build partnerships and lead the brand’s long-term international growth within in the region to executive on the brand’s next growth phase.
Rumpl’s push to expand globally also includes renewing its partnership with Canadian distributor Timebomb Trading.
Rumpl’s Australia and New Zealand relaunch includes its hero Original Puffy Blanket, alongside the Travel Blanket, Everywhere Towel, Overland Mat, and the fire-resistant Campfire Blanket.
Image courtesy Rumpl
