Ruffwear promoted Sarah McCandless, formerly the brand’s director of customer experience, to head of global sales.
McCandless has been with Ruffwear since May 2019, initially as customer support manager. Ruffwear said that she has been “instrumental in streamlining Ruffwear operations and expanding the department’s capabilities while staying committed to the brand’s mission of inspiring dog and human connections outdoors. Her core philosophy of prioritizing the customer at the center of every decision makes her a natural fit to take on this elevated role at Ruffwear.”
Previously, she worked for REI and Columbia Sportswear.
“Sarah brings a profound understanding of what keeps Ruffwear true to its north star—the customer,” said Rob Little, brand president of Ruffwear. “Her dedication to creating standardized processes without ever losing the human element, combined with her passion for mentoring and building strong, empowered teams, makes her an excellent leader to drive our global sales strategy forward.”
“As a member of Ruffwear’s Pack, I am thrilled to continue my journey with a brand that so perfectly marries high-quality, technical gear with a guiding, core mission,” said McCandless. “Whether working with independent retailers or larger partners, that shared love of dogs and the outdoors is a universal language. I look forward to leading our sales team, empowering our retail partners, and getting more people outside with their adventure companions—something I love doing with my own rescue dog, Roxy.”
Image courtesy Ruffwear
