Royal Robbins hired new National Sales Manager, Judson Taylor out of Seattle, WA. A seasoned outdoor industry veteran, Taylor’s strengths in relationship management, leadership and direction, as well as strategic sales implementation are expected to be a major part of Royal Robbins’ continued company growth.

Taylor brings extensive experience in the outdoor industry. Most recently, he played a major role as Key Account Manager in growing the outdoor business of industry giant Teva.

“Taylor’s knowledge and expertise in the outdoor performance channel are unmatched,” said Bob Orlando, president, Royal Robbins. “It is an exciting time for Royal Robbins and we look forward to a successful year of growth and expansion with Taylor on board.”

“I’m excited to join a brand that’s already showing tremendous growth,” said Taylor. I’ve long respected this brand and nominations like REI brand of the year are reflective of the way they do business. I’m proud to join the team.”

Taylor arrives at a time when Royal Robbins is rolling out a branding initiative that will re-root the company in it’s heritage, sharing the inspiration of company founder Royal Robbins, one of the world’s greatest adventurers.

“The Royal Robbins story is one of those rare gems; authentic, powerful and yet to be told,” said Orlando. “Our goal is translate the spirit of our heritage to the outdoor enthusiast in all of us.”

With a complementary background as Professional Sales Representative for international organizations, Taylor is responsible for substantially growing Teva’s business in key accounts including REI, Dillard’s, and Nordstrom. He will be instrumental in providing insightful company direction, unparallel retail relationship management and unwavering leadership.