Royal Associates, Inc., which now owns 100% of Royal Precision, Inc. said it is “seeking strategic alternatives to increase shareholder value.” Royal Associates took the maker of golf club shafts and grips private in 2003. The company said it has substantially completed its plan to increase productivity and anticipates increased efficiencies and greater margins.

“We have owned Royal Precision for 10 years and now we believe it may be time for others to participate in implementing, and sharing in the results of, the new growth strategy,” says Dick Johnston, chairman of the board of Royal Associates, who notes that Royal Associates will be reviewing all of its options, including sale, merger or the involvement of other partners. “We will continue to pursue that which offers the best return to our shareholders.”