Rottefella has signed an agreement with Backcountry Access Inc. to become the exclusive distributor of Rottefella telemark and Naxo alpine touring bindings in North America. BCA will begin distributing the products in 2007-2008, starting at the 2007 Outdoor Retailer Winter Market, where BCA will launch Rottefella’s much-anticipated New Telemark Norm.

Rottefella will continue to use Rossignol, Alpina Sports, and Garmont for distribution of their cross-country products, with Fischer also coming on line in 2007. BCA will take over distribution of all 75mm and NTN telemark products. BCA has been distributing Naxo bindings for Swiss manufacturer Naxo AG since 2003 and will continue since Rottefella acquired a majority interest in Naxo AG in April 2006.

“The introduction of NTN and the increased interest for free-heel skiing in North America made it necessary to focus our telemark distribution on one company,” said Rottefella CEO Ulf Bjerknes. “We also see the need to more clearly divide our distribution between telemark and cross-country skiing.”

BCA VP Bruce Edgerly said, “Our approach has always been to market through education rather than hard-selling. This approach is ideal for the introduction of a revolutionary new telemarking standard.”