Rothy’s Names Jenna Renfrew as Chief Product and Merchandising Officer

Rothy’s appointed Jenna Renfrew, most recently VP of women’s apparel merchandising and design collaborations at Target, as chief product and merchandising officer. Her appointment was revealed in a LinkedIn post from Renfrew.

Renfrew had been at Target for eight years. Other roles in her over-30 year career include chief merchandising officer, Lucky Brand; VP merchandising and product creation, Stitch Fix; VP merchandising, Charlotte Russe; VP merchandising, Banana Republic, business director, Nike; and VP merchandising international division, Gap Inc.

Rothy’s is a sustainable lifestyle and direct-to-consumer brand based in San Francisco. The Brazilian footwear giant Alpargatas owns a 49.9 percent stake in Rothy’s. Co-founders Stephen Hawthornthwaite and Roth Martin retain significant equity and continue managing day-to-day operations.

Images courtesy Rothy’s