Rocky Shoes & Boots, Inc. has officially changed its name from Rocky Shoes & Boots, Inc. to Rocky Brands, Inc.

Mike Brooks, Chairman and Chief Executive Officer of Rocky Brands, stated “The Rocky name is synonymous with quality, comfort, and durability and it will continue to serve as the foundation of our Company into the future. At the same time, we now operate a diversified portfolio of leading brands in addition to Rocky Outdoor Gear including Georgia Boot, Durango, Lehigh and Dickies, and we believe our new name better represents our expanded operations and our growing position in the marketplace. We move forward with a solid platform for growth and an organization focused on capitalizing on the many opportunities that still lie ahead.”

The name change was approved by the company’s shareholders at its annual meeting on May 16, 2006, and became effective upon the company’s filing an amendment to its Second Amended and Restated Articles of Incorporation with the Secretary of State of Ohio on May 22, 2006. Along with the name change, the company’s common stock has a new CUSIP number, 774515 10 0.