Rocky, the maker of outdoor, work, western and military footwear, has launched the Every Season Every Reason social media contest, encouraging Rocky footwear consumers to share via Instagram (@RockyBoot) videos of the places their Rocky boots take them.

Fans are encouraged to post videos of themselves in Rocky Boots from all walks of their lives, hunting excursions, personal adventures or work responsibilities with the hashtag #EverySeasonEveryReason. Rocky will then provide a link in the comments of each video where the entrant can claim their video and officially register to win. The grand prize is a Bad Boy Buggies All-Terrain Vehicle valued at $15,000 and a Rocky gear package valued at $1,000.

“This is an exciting promotion for Rocky Boots and the consumers out there who wear our boots in their pursuits,” said Jason Grove, Marketing Manager for Rocky. “We have an opportunity to see all of the places our boots have been, and our consumers can share their videos of their adventures with each other while registering to win a great gear package.”

The contest will run through November with a winner randomly selected by Rocky from the entered videos. For more information on the contest rules and to see submitted videos, visit www.rockyboots.com.