Rocky Brands, Inc. intends to offer, subject to market, regulatory and other conditions, approximately $15 million of its common stock in an underwritten public offering. The offering is expected to price before 9:30 am EDT on Tuesday, May 11, 2010. The Company expects to use the net proceeds from the offering for the repayment of long-term debt.

The securities described above are being offered by the Company pursuant to a shelf registration statement which was filed with the Securities and Exchange Commission (SEC) and became effective on May 6, 2010. A prospectus supplement describing the terms of this offering will be filed with the SEC and forms a part of the effective registration statement.

Robert W. Baird & Co. will act as the sole book-running manager for the offering. D.A. Davidson & Co. will act as co-manager for the offering.