The Rockport Company announced the renewal of its partnership with supermodel Erin Wasson for the Spring 2013 season. The new Spring 2013 campaign showcases the style made comfortable proposition that Rockport is known for, and connects it into the dynamic worlds of motion and movement.
Rockport definitely pushes the envelope when it comes to its ‘no compromise attitude towards style and comfort, and Im thrilled to work with them to push it even further for the Spring 2013 campaign.
Im very excited to work with Rockport again for the Spring 2013 season, says Erin Wasson. Rockport definitely pushes the envelope when it comes to its ‘no compromise attitude towards style and comfort, and Im thrilled to work with them to push it even further for the Spring 2013 campaign.
Entitled Style in Motion, the campaign was shot at Milk Studios Los Angeles and a picturesque beach house in Malibu. The modern metropolitan locations were selected to represent a casual and comfortable campaign that speaks to both Rockport and Erins American heritage.
Rockport shoes are stylish, casual and comfortable through infusing adidas sport technology. These shoes are of course the ideal pair of shoes for your day, whether its a walk in the neighborhood, the commute to work, or just going about a daily routine. For Erin personally, her journey consists of an extremely busy schedule where her days start early and end late-she needs the ultimate shoe that can keep her on her feet while providing the style she needs to present herself in the right light.
To stylistically express this theme in stores around the world, Rockport utilized colorful motion clings-overlaying various shots of Erin and a male model in the campaign so they appear to be in motion although they are standing still-to convey movement and action through every campaign shot. Additionally, to enhance the shopping experience and engage with consumers, there is dynamic video content of Erin Wasson featuring style tips on wearing Rockport shoes, which will be released throughout the season and used online and in-store.
Erin Wasson is the ideal brand ambassador for Rockport, said Dani Tschuemperlin, Chief Marketing Officer, Rockport. She is a strong businesswoman and model who needs the stylish, comfortable footwear for her active on the go lifestyle. The Spring 2013 campaign promises to be very dynamic and visual, and Erin is the perfect ambassador to bring our footwear collections to life.
Rockports Global Spring 2013 Style in Motion campaign includes Digital, Social, In-Store and PR. A highlight campaign video was also produced, which can be viewed here: http://youtu.be/pTLhDhdVZAI
