Rip Curl promoted Brian Bosson to VP of merchandising operations. In his new role, Bosson will expand his responsibilities overseeing the Tech Product Division into the production and development business.


“Brian has done an exceptional job,” said EVP Rick Petri. “He has shown great leadership and organizational skills. I look forward to seeing this expand further into his new role.” Brian Bosson joined the company in 2005 as the Product Manager for Watches. His role steadily grew to include overseeing bags, footwear, wetsuits, men’s soft accessories, and finally all technical products in the US.


“I am really excited to take on this responsibility and help the team grow to the next level. I have had great people working for me over the past three years and I am excited to see them continue to grow with me,” said Bosson. “Rip Curl is experiencing amazing growth and things are changing fast, so I am excited to be a key part of making this brand a success in the USA.”