Rip Curl announced the appointment of Bill Hamilton to its management team, where he will be running merchandise planning for the US business. Bill joins Rip Curl after managing sales operations at Hurley and as serving as general manager of O’Neill’s Asia Pacific operations. Bill holds an MBA from the Wharton School.

“It is an honor to be a part of Rip Curl, a standard bearer for the industry and a member of the Royal Family of Surf. The opportunity here is the biggest in the industry, and all the pieces are in place to make it happen. The management team is superb, the brand has an incredibly strong core presence, and we’re going to do very exciting things,” said Bill.

“Bill brings a wealth of industry knowledge and offers fresh new perspectives into our business. He is a perfect fit to help us execute our America First plan” says David Lawn, CEO of Rip Curl.