Riddell has signed on as the Official Hardgoods Supplier of American Youth Football (AYF), the largest youth football organization in the U.S. Under the agreement, Riddell helmets and shoulder pads will be available to some 500,000 youth members of the organization.
“Riddell is pleased to be a part of the American Youth Football organization,” said Dan Arment, president of Riddell. “We recognize the importance of protection for players of all ages and we embrace AYF's belief in creating an atmosphere where all kids deserve equal opportunities, special attention and respect.”
Riddell will be offering its protective technologies in the form of helmets and shoulder pads, in addition to comprehensive tutorials and educational information aimed at players, parents, coaches and administrators alike.
“AYF is excited to have footballs most respected protective equipment company on board,” said Jessica Abramovich, Executive Director of American Youth Football. “Our players will benefit from this partnership, as it fulfills our continued mission to provide them with the highest level of protection.”
Riddell is the official helmet of the National Football League. The company said its Revolution Speed technology is shown to reduce the incidence of concussion by nearly a third.
