Richardson Apparel and Headwear inked a new partnership with SanMar, a wholesale apparel and accessories company. Beginning January 2026, SanMar will become the official wholesale distributor of Richardson Performance apparel, as well as carry a selection of Richardson headwear nationwide.
The initial product offering will include 15 apparel and 31 headwear styles, including the 112 Trucker Cap.
“At Richardson, we take pride in the products we make and the relationships we build,” said Kelly Richardson, president and CEO of Richardson. “SanMar shares the same values of authenticity, service and a deep respect for the customer experience. This partnership is an exciting step forward in how we deliver our brand to the marketplace. This isn’t just about reaching more people, it’s about reaching them the right way.”
“We’re proud to bring customers the brand they’ve asked for more than any other, and to complement our industry-leading headwear and sportswear lines with Richardson’s iconic styles,” said Jeremy Lott, SanMar president and CEO. “Our similar histories as family-owned and operated companies made this a natural fit from the start, and our shared focus on quality and satisfying demand will be a huge win for customers.”
Richardson noted in a media release that “SanMar’s extensive distribution network and strong product development resources will grow the apparel line in meaningful ways. The partnership will also ensure the timely delivery and expanded availability of Richardson’s most sought-after products.”
Richardson headwear will continue to be available through its existing distribution channels.
Image courtesy Richardson
