The Running Industry Association’s (RIA) has announced the initial brand lineup for its virtual buying show, RIA Kick On-Demand. As of Wednesday, June 17, the show will feature over thirty footwear, apparel and accessory brands.
The brands include Altra, Asics, Boco Gear, Brooks, Cadence Insoles, CEP, Craft, Diadora, Drymax, Elliptigo, Feetures, Greenroads, IKOR, KINeSYS, Nathan, Nike, Oofos, OS1st, On, Powerstep, Rabbit, Ryders, Saucony, Superfeet, Swiftwick, Tread and Butter, UltrAspire, Vouri,b2Undr, and 361.
“We are pleased with our initial brand lineup given it represents the key players in each category, but we’re not done recruiting brands,” stated Terry Schalow, executive director of the RIA. “We’re working with another 20-plus brands that are planning to add Kick On-Demand to their go-to-market strategy making for a robust, one-stop buying experience for the run specialty community.”
RIA Kick On-Demand’s sole focus is providing an efficient and safe buying environment for brands and retailers. However, the premise is unchanged from what the Kick Show represented last year — better buying decisions based on product stories from product developers. The show will also mirror the ever-changing COVID-19 world with flexibility for both brands and retailers to participate when it is convenient for them. Live and pre-recorded line presentations will be available online starting in early July and will continue 24/7, 365 days a year to support seasonal product releases from brands and at-once or futures orders for retailers.
The RIA will continue to make announcements of additional brands joining the Show as their commitments are made official. More information is available here.
Photo courtesy Fleet Feet
