Rhone, the activewear brand, appointed Matthew Wallace, CEO and co-founder of the fashion tech startup DXM Inc., as chief operating officer.
Prior to founding the DXM platform, Wallace served as the executive vice president of PVH Supply at PVH Corp. Before joining PVH in 2020, he held the position of senior director of sourcing at the GM Global Merchandising Center for Walmart.
Over his more than 30-year career, Wallace also held supply chain and operations roles at MZLA Consulting, Cerberus Capital Management, Donnkenny Apparel, and Meredith.
At Rhone, he will oversee finance, people, supply chain, and operations, as well as the technology functions, supporting efficiency, innovation and sustainable growth.
“We’re thrilled to welcome Matthew to Rhone,” said Nate Checketts, CEO and co-founder of Rhone. “His extensive operational experience and people-first leadership approach align deeply with our mission to inspire progress in all its forms. Matthew’s expertise will help position Rhone for long-term, meaningful growth as we continue to build a global community around performance and purpose.”
“I’ve long admired Rhone, not only for the quality and integrity of its products but for the way it champions Mental Fitness, community, and progress,” said Wallace. “I’m excited to join this exceptional team and help shape the next chapter of Rhone’s growth.”
Rhone operates 21 stores.
Image courtesy Rhone
