R.G. Barry to Make Levi Strauss Slippers and Sandals

R.G. Barry Corp signed a licensing agreement with Levi Strauss to make and market a new line of slippers and sandals under the Levi Strauss name. Slippers will launch in Fall 2009 with sandals to launch in Spring 2010.

As part of the agreement, R.G. Barry has hired a sales and marketing veteran to oversee the Levi product line. Jeffrey Bua, a former senior vice president at development firm Sports Casual International, is now serving as brand president for the new line.

R.G. Barry to Make Levi Strauss Slippers and Sandals

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