The Revolve Group, Inc. officially opened a new store today, January 13, at The Grove in Los Angeles.

Aligning with its focus on brand awareness and market share growth, Revolve noted in a media release that it “will leverage The Grove’s high foot traffic and visibility to engage customers, combining fashion, culture and experiential design.”

Spanning 8,450 square feet, the two-story retail space accommodates a multi-brand merchandising program. The store will showcase Revolve and FWRD’s product assortment across apparel, footwear, accessories, beauty, and home, including in-house brands such as SRG, Helsa and Eaves.

“As we enter this new era for Revolve Group, marked by our evolved brand identity, expanding our physical footprint is both a strategic and natural progression, allowing us to engage our consumer in a more meaningful, multidimensional way. With Los Angeles as our foundation, The Grove was the clear choice for our next store, building on the strong performance of our Aspen location. After years of building our powerful global brand online, we are excited to leverage our brand strength into a physical environment that reflects the discovery, connection, and elevated experience at the core of the Revolve brand, stated Michael Mente, co-founder and co-CEO of Revolve Group, Inc.

The main level showcases the Revolve brand alson with a curated selection of emerging, established and owned brands, while the second level features FWRD designer collections. Customers can also shop a selection of FWRD Renew authenticated pre-owned luxury handbags. The concept also reflects Revolve Group’s focus on expanding its men’s business with apparel, footwear and lifestyle essentials, “filling a gap in the market and embracing the growing demand from male consumers in luxury and contemporary fashion,” the company noted.

Founded in 2003 by Co-CEOs Michael Mente and Mike Karanikolas, the company sells merchandise through two complementary segments, Revolve and FWRD, which share a single platform, and focuses on Millennial and Gen Z consumers.

Image courtesy Revolve