Revel Bikes, the Golden, CO-based mountain bike company known for its carbon fiber and titanium lineup, has tapped Levi Olsen as sales and site leader.
The company said Olsen has worked across all tiers in the bike business, from specialty retail and distributors to direct-to-consumer channels, and has held previous roles at Spot Bikes, CeramicSpeed, Challenge Tires, among others.
“Levi is exactly the kind of person we want in this role. He knows the industry inside and out, he’s results-driven, and he genuinely loves bikes,” commented Revel Bikes Founder Adam Miller. “Having him on the ground in Golden, working closely with our team, and keeping things running at the site level, is going to be a real asset as we continue to grow.”
The company said Olsen’s hire comes as Revel Bikes continues to build momentum following its relocation to Golden. His combined focus on sales leadership and site operations reflects the brand’s hands-on approach to growth and reinforces Revel’s commitment to having the right people in place as the company scales.
“I’ve been a fan of what Revel has built for a long time,” said Olsen in a company media release. “The bikes are legitimately special: the engineering, the ride quality, the attention to detail across both the carbon and titanium lineup. Getting to help bring this brand to the next level, and do it right here in Golden, is something I’m genuinely excited about.”
Images courtesy Revel Bikes
