Revel Bikes announced that Chris Reichel has returned to the company as global brand strategist. Previously, Reichel was Revel’s marketing director from May 2019 to January 2023.
Most recently, Reichel was the marketing director at Esker Cycles. Prior to his first stint at Revel Bikes, he also held marketing roles at Why Cycles and Industry Nine Componentry.
Revel Bike said, “Chris was instrumental in shaping Revel’s voice during his previous tenure, helping establish a brand presence rooted in authenticity, performance, and a no-shortcuts approach to storytelling. His return marks an exciting next chapter as Revel continues to grow its global community of riders.”
“Revel has always been about doing things the right way,” said Adam Miller, founder of Revel Bikes. “Chris understands that more than anyone else. He knows our riders, he knows our products, and he knows how to communicate what makes Revel different without adding fluff. We’re fired up to have him back.”
As Global Brand Strategist, Reichel will lead brand strategy, product launches, activations, and global marketing initiatives.
“We originally built Revel with pure passion and love for all things mountain biking. We want to make the best bikes in the world and try to ride with every person who owns one,” said Reichel. “I’m back to help tell that story as we start the next phase of Revel Bikes.”
Image courtesy Revel Bikes
