RepSpark, a B2B wholesale e-commerce platform supporting brands and retailers across sport, outdoor, golf and lifestyle apparel, secured an investment of $22 million from Headlight Partners, a software growth equity firm. The investment “will accelerate RepSpark’s platform development, enterprise capabilities and expansion across the specialty retail market,” the company shared in a media release.
RepSpark, based in Anaheim, CA, offers a unified platform for digital ordering, product customization, digital catalogs, event microsites, accounts receivable and AI-powered insights. The platform “serves more than 250 brands and 100,000 retailers worldwide and processes more than $4 billion in annual B2B transactions,” shared the company.According to Circana, LLC’s 2025 proprietary consumer study, “Golf is RepSpark’s largest and fastest-growing vertical, with a majority (80 percent) of Association of Golf Merchandisers (AGM) buyers using RepSpark.
“This investment is a testament to what we have built together with our customers and what is possible when the right partners believe in your vision,” said Meghann Butcher, CEO and co-founder of RepSpark. “Headlight Partners brings not just capital, but strategic expertise and a network that will help us serve every one of our customers, in golf and across every vertical we power, at a higher level than ever before. We are just getting started.”
“RepSpark is exactly the kind of B2B software business we look to partner with: a platform so embedded in its industry that it has become the market standard,” said Jack Zollicoffer and Cam Salem, co-founders and managing partners of Headlight Partners. “They have proven the model in golf, where thousands of green grass shops use RepSpark, and the platform’s capabilities extend naturally across every specialty sport and lifestyle category. What Meghann and her team have built is a durable commerce infrastructure, not just for golf, but for the broader world of specialty and outdoor retail. This investment reflects our conviction that RepSpark has the right foundation, the right team and the right moment to become the de facto wholesale platform across a wide range of industries.”
RepSpark further noted “it will use the investment to expand its enterprise product suite, grow its ERP integration ecosystem, deepen its AI-powered tools and invest in the customer success infrastructure that has driven its industry-leading retention rates. The investment also accelerates RepSpark’s ambition to become the de facto wholesale commerce platform across a wide range of industries.”
According to RepSpark’s website, Johnnie-O, Greyson, Peter Millar, G/Fore, Linksoul, Good Good Golf, Southern Tide, Vineyard Vines, and WAAC in the golf space; Oakley, Stance, Cole Haan, OluKai, L*Space, and Under Armour in the lifestyle and footwear space; and 5.11 Tactical, TYR and Bombas in the tactile and performance space.
Image courtesy RepSpark/Johnnie-O
