Represent, the Manchester, England-based men’s fashion brand, has appointed Jim Anfuso, a former Adidas Yeezy executive, as brand president for North America.
Anfuso served as president of commerce at Complex NTWRK for the last three years. Previously, he was at Adidas for nine years, including as SVP general manager, Partner Business, with responsibilities including Ivy Park with Beyoncé and Human Race with Pharrell from 2020 to 2022 and SVP and general manager of Yeezy x Adidas from 2016 to 2020. He also previously worked with Fox Racing and was VP of marketing at American Eagle.
Founded 15 years ago by brothers George and Mike Heaton, Represent is now expanding in the U.S., which is its fastest growing market.
Paul Spencer, CEO of Represent, said, “Jim brings a huge depth of experience, but just as importantly, he has the mindset, character, and personal values that truly align with how we want to build and scale Represent. That cultural fit matters enormously to us as we continue to build momentum in our brand.”
In his new role, Anfuso will oversee U.S. operations, including retail expansion, wholesale operations and the scaling of the brand performance category 247. He will also help Represent to refine its footwear offering, seen as a key area for growth.
Images courtesy Represent/Jim Anfuso
