Bieane Olson, CEO of Pacsun, in a presentation at the ICR Conference, said the Los Angeles, CA-based retailer’s sales reached $970 million in 2025, expanding by 10 percent in each of the last two years, according to a research note from Needham & Co.

The gains were supported by 10 consecutive quarters of positive comps, of which eight quarters saw double-digit gains, Olson reportedly indicated at the conference held last week in Orlando, Florida. Pacsun was among the few privately held firms speaking at the event, along with Fabletics, New Era, Rhone, Hanna Andersson, True Religion, and Faherty.

At Olson’s presentation, who has been with the company since 2006 and CEO since 2023, she discussed the company’s evolution from a “surf” retailer into a broader youth-culture brand organized around four pillars: Fashion, Music, Art, and Sport.

The plan included a major private label push, according to the Needham report. About 84 percent of Pacsun’s revenue now comes from owned, exclusive or licensed products. PacSun’s owned brands now represent about half of sales.

Olson said Pacsun’s customer base is roughly 60 percent women with a 60/40 tops-to-bottoms mix.

E-commerce has also been a growth driver for the company, now representing about one-third of sales. The remaining two-thirds comes from its approximately 300 stores, with Pacsun conducting a minimal wholesale business.

Pacsun reportedly benefits from strong engagement from the 8 million members of its PS Rewards program. Members accounted for about 56 percent of sales last year and shopped 2.6 times more on average than non-members.

Other growth areas included international franchised stores, a kids’ launch with Target for back-to-school 2026 and expanding its presence on TikTok Shop. Pacsun generated nearly $50 million in cumulative TikTok Shop sales in 2025.

Olson also indicated Pacsun has recently seen notable margin expansion, growing its EBITDA margin to 8 percent in 2025 from 5 percent in 2023.

In mid-December 2025, Pacsun announced plans to add 20 to 35 new stores in the U.S. over the next three years, marking its “most ambitious domestic retail expansion in nearly two decades.” The expansion comes as the company has reportedly seen a “resurgence” in brick-and-mortar performance in the U.S., with double-digit growth in in-store traffic.

In 2025, Pacsun opened nine new U.S. stores. Recent and upcoming openings include Flatiron, New York City (opened Fall 2025), representing Pacsun’s second New York City store; Westchester, NY (opened Fall 2025); and Mall at Millenia, Orlando, FL (opening early 2026).

Pacsun also reported that its first international store opening in its 40-year history is planned for Spring 2026 at the Mall of the Emirates in Dubai. Through a regional partnership with Majid Al Futtaim, Pacsun plans to open up to 20 stores across the Middle East over the next five years, including another flagship in Abu Dhabi. 

Image courtesy Pacsun