Free Country named Renfro Brands its new long-term licensing partner for Free Country socks in North America.
The sock range will launch in fall 2027.
“Free Country has built an authentic brand rooted in quality, performance and making the outdoors accessible to everyone,” said Jay Robinson, president and CEO of Renfro Brands. “That purpose aligns exceptionally well with Renfro’s passion for building great brands through exceptional product. Beyond our global leadership in socks, athletic apparel and base layers, we’re proud to be recognized as best-in-class brand stewards with world-class design talent and a relentless focus on innovation. We’re excited to bring those capabilities to the Free Country brand and create a differentiated collection that delivers the performance, comfort and value today’s consumers expect while supporting the brand’s continued growth.”
“Renfro Brands brings together everything we were looking for in a strategic licensing partner, category leadership, innovation, exceptional design capabilities and a proven track record of building brands,” said Ira Schwartz, founder and CEO at Free Country. “Their ability to combine consumer insights, product innovation and world-class execution made them the clear choice to lead our sock business. We’re excited to introduce the first Free Country sock collection beginning Fall 2027 and believe this partnership will strengthen the brand for years to come.”
Renfro also has sock licensing rights for Dr. Scholl’s, Polo Ralph Lauren, New Balance, Carhartt, Fruit of the Loom, Wolverine, Merrell, Sperry, Superga, Keds, Copper Sole, Wrangler, Russell, Chaps and Vera Bradley,
Image courtesy Free Country
