Reef said it launched e-commerce on its website. The site will also continue to highlight its marquee athletes and Reef events. Visitors can also interact with the brand via featured videos and social
media feeds.

Reef President, Jeff Moore, adds, “Reef.com gives our brand a stage to present the Reef experience to our committed consumers. We will be offering the best selection on-line while continuing to offer limited products, known as Reef Shop Series, that can only be found in Core Specialty Surf shops.”