Reed Footwear, Seattle based footwear company specializing in neoprene boots and fishing waders, has filled multiple sales positions throughout the country.  

Frontier Northwest, will be representing Reed Footwear for the Washington, Oregon, Idaho and Montana territories. Established in 1977, Frontier Northwest, Inc., has successfully represented manufacturers in an ever-changing business environment. Frontier Northwest covers mass merchants, distributors, key sporting goods dealers and e-commerce merchants.

One of the most established Sales & Marketing Agencies in the Upper Midwest, with a heritage of developing markets for some of the finest names in Outdoor Footwear, Reed Footwear has also hired Bill and Dave Reichert of Sport Sales Inc for the Minnesota, North Dakota, South Dakota, Iowa, Wisconsin and Upper Michigan territories.

More and Molloy, Inc., will cover the California, Nevada, Arizona and Hawaii territories for Reed Footwear. More and Molloy is a dealer oriented company, covering dealers, big box, and all distributors in the Western United States. Their success is not in the quantity of lines they carry, but in the quality of lines they carry.