Reebok has signed UFC lightweight champion Anthony Pettis to a sponsorship deal. The 27-year-old titleholder joins Johny Hendricks as the latest MMA star to sign with Reebok, according to MMA Fighting.

Pettis (17-2) is currently riding a four-fight win streak capped by his title-winning first-round armbar over Benson Henderson, which captured the Milwaukee native the UFC lightweight championship. He is expected to coach the upcoming season of The Ultimate Fighter, which will crown a new UFC women's strawweight champion, then defend his title against former Strikeforce champion Gilbert Melendez in early December.