Reebok has entered a multi-year collaboration with F45 Training, the fitness studio franchise, to become its official partner for performance footwear, apparel and wearables.
In 2026, Reebok will outfit F45 coaches in custom-designed uniforms. It will debut an exclusive co-branded member collection anchored by its Nano training shoe franchise. The collection also features performance apparel and lifestyle layers. The agreement was announced as Reebok launched the Reebok Smart Ring on October 16. The ring provides coaches and fitness enthusiasts with training, recovery, and lifestyle-tracking capabilities.
“At Reebok, our mission has always been to inspire people to move, train, and live with confidence,” said Todd Krinsky, CEO of Reebok. “This partnership with F45 Training brings together two brands rooted in performance and community. By outfitting coaches and members around the world, we’re not only delivering best-in-class product innovation through the Nano franchise but also creating experiences that connect people to the power of fitness culture in meaningful, energizing ways.”
The collaboration will also include custom Reebok x F45 workouts, athlete-led classes, events, and digital storytelling.
“F45 Training has always been about pushing people to reach their best while building a community that inspires and supports each other,” said Tom Dowd, chief executive officer for F45 Training. “Partnering with Reebok gives us the tools to bring that vision to life on a global scale through gear, technology, and experiences that take every workout to the next level. Our Forward (FWD) launch event will be the ultimate celebration of what we can achieve together, uniting studios and members worldwide in a shared moment of strength, energy, and community.”
Based in Austin, F45 Training has over 1,500 studios worldwide. Earlier this year, it reported a 12.4 percent increase in global average unit volumes, supported by the opening of 75 new studios and 5.6 percent same-store growth.
Image courtesy Reebok
