Authentic Brands Group (Authentic) signed a licensing deal with RobSol Indústria Óptica (RobSol) for Reebok eyewear in Brazil. Under the agreement, RobSol will design, manufacture and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles in the region, with a sport-related design ethos.
The Reebok Eyewear collection will launch nationwide on November 24, with 22 styles. The full collection will roll out by March 2026 through major optical chains, key distributors and select e-commerce partners.
’’This partnership marks an exciting milestone as we continue to grow Reebok’s presence in Brazil through high-quality, locally relevant products,’’ said Bruno Pedroso, head of Brazil at Authentic, owner of Reebok. ’’RobSol’s expertise in optical manufacturing and deep understanding of the Brazilian consumer make them the ideal partner to bring Reebok’s eyewear vision to life. Together, we’re delivering designs that balance performance, innovation, and style.’’
’’We are proud to partner with Authentic to introduce Reebok Eyewear to the Brazilian market,’’ said Zhao Fengdi, CEO, RobSol Indústria Óptica. ’’Our shared focus on excellence and innovation ensures that consumers will have access to eyewear that reflects both RobSol’s craftsmanship and Reebok’s sport-inspired heritage.’’
The partnership underscores Authentic’s strategy to strengthen Reebok’s footprint in key global regions through strategic local agreements that expand the brand’s visibility and accessibility across product categories.
Robsol, founded in the early 2000s and headquartered in São Paulo, offers prescription frames and sunglasses from celebrity-driven lines such as Sabrina Sato Eyewear, Carmen Vitti by Carla Diaz, and Femme Paris by Deborah Secco, to lifestyle and youth-oriented collections like Disney (kids), Ecko Unltd, Fox Eyewear, and Romano.
Image courtesy Reebok
