Reebok will add a new wrinkle to its owned-retail operations by including equipment in the mix for the first time ever. The company will open its newest retail store at Patriot Place in Foxboro, MA. The new store will represent Reebok’s second full-price retail shop in the United States.


The first NHL Powered by Reebok flagship store opened last October in New York City. The Patriot Place store will be the first of three new retail stores rolled out this year by Reebok, which also has 149 outlet stores in the U.S..