Reebok has signed on as the Official Apparel and Footwear Partner for the inaugural Xenom London, the functional fitness competition that takes place on August 29 and 30 at Olympia London.
As part of the partnership, participants competing in London will receive a co-branded Reebok technical t-shirt, All judges and volunteers will receive a pair of Reebok Nano training shoes. Reebok footwear will also be available to purchase throughout the event.
Reebok currently has partnerships with The French Throwdown, Europe’s annual CrossFit competition, and has signed CrossFit athletes Elisa Fuliano and Colin Bosshard as ambassadors.
Xenom Founder Keith Barlow said, “For decades, Reebok has helped shape fitness culture around the world, earning its place as one of the most respected names in performance training. As XENOM continues to redefine competitive fitness, partnering with a brand that shares our commitment to innovation and performance is a natural fit. We’re proud to welcome Reebok to Xenom London, and I’ll personally be wearing the Nano X5 as I compete and train for the event.”
Mark Walden,VP, Reebok, EMEA and India, added, “Xenom has created an exciting new format that reflects how today’s athletes train and compete. Its blend of strength, endurance and skill aligns perfectly with the versatility our footwear and apparel are designed to support. We’re proud to partner with XENOM London and look forward to equipping athletes, judges and volunteers with products built to perform throughout every stage of the competition.”
Image courtesy Xenom London
