Redington, a fly-fishing product and apparel company located in the Pacific Northwest has selected creative and digital agency Roundhouse as its new marketing and branding partner.

Redington is drawing on Roundhouse’s digital and design capabilities to enhance its e-commerce site. Roundhouse is also producing point-of-sale displays and retails sales tools for the company’s Fall 2014 product lines.

“Roundhouse gets us. They’re a part of the larger equation and have been instrumental in refining our brand. From product photography to e-commerce design and development, they have become an integral part of our team, and we look forward to a long and rich relationship,” said Kirsten Ashmore, Redington brand marketing manager.

“Redington is a fantastic company and we’re excited to partner with them and to use our diverse capabilities to further enhance and expand its brand,” said Roundhouse’s Daniel Walsh, managing partner.