Reebok Sidney Crosby are teaming up to introduce apparel, footwear and hockey equipment under the Rbk SC87 brand name.
 
As part of 'Brand Crosby Month' at Sport Chek retail locations across Canada, fans are offered a complete range of new Rbk SC87 styles of footwear, apparel and hockey equipment for men, boys and girls, inspired by Sidney himself.


“When I’m training, traveling or at home with friends, I need comfortable clothing and shoes that  reflect my own personal style and the Rbk SC87 collection has me totally covered,” said Crosby, the youngest player and the only teenager ever to win a scoring title in any North American pro sports league.

“We’re proud to work with Sidney on bringing fresh and innovative new designs to the Rbk SC87 collection”, says Matt O’Toole, President and CEO of Reebok Canada. “We wanted to combine fashion and performance elements inspired by Sidney’s lifestyle – from his closet to his gym bag, and bring that to Canadian consumers from coast to coast.”


Sidney Crosby’s connection with Reebok started back in 2005, when he chose Rbk as his brand of choice with a multi-year partnership. Crosby, who began playing hockey at age 2 and gave his first newspaper interview at 7, was the first player selected in the 2005 NHL draft.


What are Crosby's favourite items from the Rbk SC87 collection?


“I'm rarely without my Rbk mesh cap”, said Crosby. “It’s an honour to have my own logo designed after my initials and jersey number, in the colours of the Pittsburgh Penguins”, he added. On the ice, Sidney wears Rbk 9k Pump skates and the complete line of Rbk hockey equipment.  All pieces within the Rbk SC87 collection feature the SC87 shield.