Utah-based start-up Razik Bicycles will present a sub-13-pound road bike at the Sea Otter Classic next week featuring patented carbon fiber technology developed by Brigham Young University.
Razik recently exhibited at the North American Handmade Bicycle Show in Charlotte, NC and held an open house for friends and family at its new Springville, UT facility.
Razik's distinctive IsoTruss frame design debuted in bicycle frames several years ago under the brand name Delta 7, which has since lost the licensing rights to the technology. Understanding the advantages and capabilities IsoTruss adds to a bicycle's construction, a completely new company, Razik, acquired the rights and has spent more than a year developing an entirely new chassis and product lineup.
The company's new road frame, the Vortex, is 100 percent made in the USA, and is completely redesigned inside and out with additional patents pending.
The Vortex' “tubes” use an open lattice structure made up of three-dimensional pyramid-shaped trusses consisting of carbon fiber and Kevlar strands–all meticulously wrapped by hand, instead of molded sheets of carbon fiber. The design delivers vibration damping and incredible handling in a bike that is sub-13 pounds, depending on component selection.
“The unique capabilities of the IsoTruss design allows us to tailor the properties of each characteristic of the ride,” explains Ryun Noble, President and Director of Engineering at Razik. “What's truly astounding about this construction is the ability to absorb energy-robbing vibration while maintaining all the strength and rigidity to effectively transfer power and deliver precise, razor-sharp handling, all without a weight penalty.”
Razik offers the Vortex frame and fork for $3,999, with full builds starting at $5,799 with Ultegra components–excellent pricing especially considering the intensive labor and painstakingly, meticulous care that goes into the creation of each chassis. Razik has worked hard to improve the quality of the product without increasing prices. Many will remember that previous bicycles using IsoTruss technology sold at nearly $9,000 for the frame alone. In addition to the improvements and cost conscious pricing, Razik frames also come with a lifetime warranty and a generous crash replacement policy.
A key goal for the company in 2014 is to develop a network of IBDs, and the company has started accepting dealer applications.
“Vortex is just the beginning,” says Philip Boyack, Vice President of Sales and Marketing. “Later this year we will offer hardtail and full-suspension mountain bikes. Both of these bikes feature several design innovations such as the capability to interchange 29, 27.5, or 26 inch wheels on the same frame, a revolutionary suspension system, as well as other patent-pending advancements.”
Razik will be exhibiting at Sea Otter in booth 355 and invites retailers, media, and consumers to stop by and see the Vortex in person or take the opportunity to schedule a demo ride.
“We've created something that's truly unique,” says Boyack. “Vortex looks amazing and delivers a spry, confident, and comfortable ride – at an affordable price.”
For retailer and distributor inquiries, contact Philip Boyack at dealers@razik.com, and for more information on Razik Bicycles, go to www.razik.com.
