Rapala VMC Corporation has appointed Travis Tuma to its global management team, effective immediately.
Tuma joined Rapala VMC USA in 2006 as a sales manager. He joined the company’s U.S. senior leadership team in 2022 as VP of Sales. Prior to Rapala, Tuma served as general manager of Joe’s Sporting Goods for nearly 11 years.
Tuma has been named president of Rapala VMC USA, effective January 1, 2026. Marcus Twidale, the company’s current president of U.S. business, returns to Europe to take on a new role as head of Rapala Brand and Group Strategic Brand Management. Tuma will continue to lead U.S. sales as part of the Rapala VMC USA senior leadership team.
“I am very pleased to have Travis in the Global Management Team. He brings with him a strong focus on sales and deep knowledge of our biggest market area, the USA. As a colleague, he is a highly valued team member and complements the current Global Management Team perfectly. I want to congratulate him for his appointment as a new member of the Global Management Team,” offered President and CEO Cyrille Viellard.
Images courtesy Rapala VMC / LinkedIn
