The Memphis, TN-based maker of safety products for shooters and hunters, hired Brett Bryan to lead its sporting goods division. He has over 20 years of retail experience.
Bryan has spent the last six years as a national account manager at Black Rifle Coffee Company, where he played a key role in the brand’s growth. He helped move coffee sales beyond the grocery shelf and into sporting goods and hardware retail, securing Bass Pro Shops, Scheels, Academy, Dunham’s Sports, Sportsman’s Warehouse, ACE Hardware, and other major retailers to carry the product line.
Prior to Black Rifle Coffee Company, he spent eight years as a hunt and tactical apparel buyer for Bass Pro Shops after roles at Walgreens and Walmart. His background spans retail operations, merchandising, and national account management.
“A retail-first mindset has always driven my approach to business,” said Bryan. “Radians Outdoors has an exceptional product lineup, strong industry partnerships, and a sincere commitment to the retail industry. I’m excited to build on that foundation and expand the opportunities for our rep groups, distributors, and retail partners.”
Radians Outdoors safety gear ranges from shooting glasses to electronic hearing protection to high-visibility apparel.
Image courtesy Radians Outdoors
